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All France Paris Au Roi de la Bière
Gastro Obscura

Au Roi de la Bière

Once a 19th-century brasserie, this McDonald's exterior celebrates Alsatian design and the "King of Beer."

Paris, France

Added By
Fred Cherrygarden
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  Tangopaso
An illustration of Gambrinus, the “King of Beer.”   svensmail
The Gambrinus statue on this “MacDo” toasts passersby.   Guilhem Vellu
  Fred Cherrygarden / Atlas Obscura User
  Fred Cherrygarden / Atlas Obscura User
  Fred Cherrygarden / Atlas Obscura User
Mosaic on the floor just as you enter the McDonald’s.   linkogecko / Atlas Obscura User
Christmas time is the worst time to visit   jannahopecarter / Atlas Obscura User
September 2022   linkogecko / Atlas Obscura User
  Fred Cherrygarden / Atlas Obscura User
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After France lost the Alsace-Lorraine region to Germany in the Franco-German War of 1870, many locals left the area to settle in Paris. They took with them a strong culture of brewing, opening dozens of brasseries in the capital city, as evidenced today in the timber-laden, Alsatian-style architecture you can still see throughout Paris. One of these intricately charming facades now houses a fast-food restaurant.

Built in 1892 and named Au Roi de la Biére ("The King of Beer"), what was originally one of these Alsatian brasseries is now a fanciful McDonald's. It still boasts the timber slats, gabled roof, and ornate brickwork typical of buildings in the Alsace region, but today it shelters the distribution of Le Big Mac avec pommes frites.

Because it was deemed a historic national monument in 1997, many of the original features remain on this "MacDo," as the company is known in France. They include a large statue of Gambrinus—a legendary European folk hero and the eponymous "King of Beer"—as well as beer steins, tobacco pipes, and a stork perched on the building's chimney. 

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Fast Food Beautiful Fast Food Beer Breweries Mcdonalds

Know Before You Go

The McDonald's is located across the street from the city's Gare St. Lazare train station.

Community Contributors

Added By

Fred Cherrygarden

Edited By

linkogecko, annelieseplace, jannahopecarter

  • linkogecko
  • annelieseplace
  • jannahopecarter

Published

July 28, 2020

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Sources
  • https://www.pariszigzag.fr/secret/lieux-insolites/letonnante-facade-alsacienne-du-mcdo-saint-lazare
  • https://www.beeradvocate.com/articles/17882/alsace-europes-great-forgotten-beer-culture/
  • https://www.societe.com/etablissement/mcdonald-s-france-72200393606529.html
  • https://www.thedailymeal.com/eat/we-discovered-most-adorable-mcdonald-s-world-paris
Au Roi de la Bière
119 Rue Saint-Lazare
Paris, 75008
France
48.875234, 2.325581
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